Finding the Right Call Tracking Platform for Your Company
Choosing a good call tracking platform depends on several crucial factors that can be easy to miss. There is a lot more going on behind slick interfaces or attractive prices.
Looking around, you will surely find a lot of vendors and products available. Before you choose a certain call tracking software solution, look into the following:
The main idea behind call tracking is publishing different numbers for all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.
Automated Generation of Numbers
With a good call tracking software, numbers will be generated automatically, instead of you having to assign numbers manually to pages. The manual process is unscaleable and can cause errors in analytics when done wrong.
Compatibility with Current Systems
You can boost the benefits of your call tracking software when it can be integrated with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.
Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. Otherwise, it can only lead to a waste of resources, from financial to labor.
When you use a call tracking solution, all calls to your numbers will pass that infrastructure, so go with one that is known for reliability. Else, you stand to lose both leads and your credibility.
Call recordings and transcriptions can serve up a a wealth of information about your target market. Besides that, you will be able to assess and improve your sales reps’ call handling practices.
Concrete and Detailed Analytics
When picking a call tracking solution, be sure that it provides all essential analytics such as caller id, call source, call time and date, etc. presented in real time. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.
Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you can only get one that fits your budget. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Phone number costs matter because you will be paying for many phone numbers as you begin to scale your campaigns.